Most B2B companies in Hyderabad still treat their founder as a press-release name, not a content asset. That’s backwards.

People don’t trust logos. They trust people. A 30-second video of a founder explaining why they started the company, or what a recent project taught them, will almost always outperform a polished brand graphic saying the same thing — because it’s a person speaking, not a department.

We saw this directly with a founder we worked with in the events/expo space. His brand account had steady, modest engagement. The moment we started building his personal presence — short videos, point-of-view posts, a structured series around his own expertise — engagement and inbound interest both moved in a way the brand account alone never did.

The shift isn’t complicated: brand pages build awareness; founder pages build trust. If you’re a B2B company and your founder isn’t part of your content plan, you’re leaving your most credible asset on the side-lines.

Beyond Digital is a knowledge initiative by Dharthi Digitals, where we simplify Business, Technology, and Society through practical insights, thoughtful perspectives, and real-world ideas.